The popularity of Social networking sites such as Orkut, Facebook, Twitter and numerous others is increasing lately.
At the same time, they have also emerged as a profitable business concept. Many used car dealers have profited by using Social networking sites in their business.
Today’s car market is not the same as that of our parents. Recently most of the business advertisement is done through social networking sites and the traditional advertising modes are losing the impact that they previously enjoyed.
Social Networking sites are free of cost, which is also a reason for their ever-increasing popularity. It’s very simple, “Get connected or be the last competitor”.
These sites are just another way of attracting buyers and making your business prosperous.
Before rx350 car covers dive in the world of the rubbing elbows on networking sites, you should be thorough with the “culture” of networking that will help you to flourish. Following are some thumb rules to profit from the social media scenario
No hard promotion – Networking sites are good option to market your cars, but remember it does not imply for direct selling.
Bombarding customers with sales material continuously can annoy your prospective clients. The fastest way to anger prospective clients is to bombard them with high-pressure sales pitch.
Always remember that a well placed promotion of a product which has significance, the conversation would be flawless. “In your face” sort of approach should be avoided at any cost.
Use the KIS Principle (keep it simple) – Make sure that your advertisement has minimum details and explanations.
Ensure that they are logical and up to the point. Bulleted lists can be an effective option to grab attention of the surfers. Individuals who are surfing over the net are quick and would not hesitate to hit the back key if they are unable to figure out your advertisement in the span of three seconds.
A sober looking site attracts most of the audiences. People surfing over the net do not care about fancy graphics, swirling and web tricks.
Nobody likes to watch this sort of stuff and for majority it ends up turning an annoying experience. So keep a descent look for your site and do not let your designs come in the way of your messages.
Transportation issue – Since you will be trading cars on net, you cannot be certain as of where your buyers would hail from. For e.g. if you reside in Florida and your buyer is from Florida, transportation can be a major issue. Ensure your prospective customers of proper delivery so that they can rely on your service.
These are the simple steps that you need to follow to take due advantage of networking sites for selling your cars.